Ad Creative Signaling over the MSF Event Timeline rev 00 lands on the IETF Datatracker
This document defines the carriage of ad creative signaling -- creative identity, tracking events, and measurement verification metadata as specified by SVTA 2053-1 -- in records on a Media over QUIC (MOQT) Streaming Format (MSF) Event Timeline track. It complements the carriage of SCTE-35 splice signaling over the same mechanism: splice events describe where placement opportunities occur on a media timeline, while the event class defined here describes the creatives that fill them and how their playback is to be measured. This binding is the MSF counterpart of the DASH and HLS carriage bindings defined by SVTA 2053-1, which defines none for MOQT.
Draft Snapshot
- Draft:
draft-riedl-moq-ad-creative-signaling - Revision: 00
- Last updated: 2026-09-03
- Source: IETF Datatracker
Summary
This document defines the carriage of ad creative signaling -- creative identity, tracking events, and measurement verification metadata as specified by SVTA 2053-1 -- in records on a Media over QUIC (MOQT) Streaming Format (MSF) Event Timeline track. It complements the carriage of SCTE-35 splice signaling over the same mechanism: splice events describe where placement opportunities occur on a media timeline, while the event class defined here describes the creatives that fill them and how their playback is to be measured. This binding is the MSF counterpart of the DASH and HLS carriage bindings defined by SVTA 2053-1, which defines none for MOQT.
Analysis
This draft is directly relevant to the MOQ ecosystem and worth tracking because it reflects current protocol work or adjacent implementation guidance from the IETF process.
Abstract
This document defines the carriage of ad creative signaling -- creative identity, tracking events, and measurement verification metadata as specified by SVTA 2053-1 -- in records on a Media over QUIC (MOQT) Streaming Format (MSF) Event Timeline track. It complements the carriage of SCTE-35 splice signaling over the same mechanism: splice events describe where placement opportunities occur on a media timeline, while the event class defined here describes the creatives that fill them and how their playback is to be measured. This binding is the MSF counterpart of the DASH and HLS carriage bindings defined by SVTA 2053-1, which defines none for MOQT.